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‘Mini’ Gets Bigger at SC Johnson

Refill concentrate pilot expands to Fantastik, Pledge, Scrubbing Bubbles.

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By: TOM BRANNA

Editor

SC Johnson is expanding its Mini line of concentrated cleaners from Windex to its fantastik, Pledge, Scrubbing Bubbles and Shout brands. The concentrates, available online only,offer an easy way for consumers to make the green choice of refilling, which could save millions of pounds of plastic from ending up in landfills nationwide. The expansion builds on SC Johnson’s Windex Mini concentrated refill pilotlaunched in July 2011, which aimed to create dialogue, engage consumers abo...

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